Meet the Icons: The Silhouettes That Stayed 

This is where it all began. There was a memory of our mother's dress somewhere behind it - a fitted bodice, a defined waist, and a generous skirt - and perhaps also our own longing for clothes that didn't belong too strongly to one particular moment in fashion. 

When Son de Flor took its real shape in 2017, the Classic was already there. Natural linen, pockets, a beautiful waist and enough fabric to move, walk, sit on the grass or twirl, if the moment asks for it. It wasn't designed to be revolutionary. Quite the opposite, there was something wonderfully familiar about it from the beginning. 

Almost ten years later, the Classic has travelled through countless colours, checks, prints, short sleeves and long ones, while changing remarkably little herself. And perhaps that is the best definition of a classic: something that doesn't need to constantly reinvent itself to remain relevant. 

Her gift: feeling beautifully dressed without trying too hard. 

Smock Dress joined us in 2018 and was one of those very simple ideas that just worked. No defined waist, no complicated shaping, just quite a lot of linen and plenty of room for the body to move freely.

You can wear it loose, belt it when you want a little more shape, layer something underneath, take it travelling, live in it through summer and continue wearing it when the colder days come. It also doesn't really care if your body changes a little along the way, which, well... bodies do.

Looking back, I think this ease is a big part of why Smock stayed with us for so long. There is no particular way you are supposed to look in it and not much you need to think about once you put it on. It is generous, comfortable, a little carefree, and still somehow very feminine.

Eight years later, we are still making it, and women are still choosing it. I guess time has answered this one for us.

Her gift: freedom to move, change and simply live in it. 

Pinafore joined us in 2018, carrying a little nostalgia with her from the very beginning - something from childhood, old workwear, countryside wardrobes, maybe even a little Anne of Green Gables. It is one of those silhouettes that somehow feels familiar, even if you have never actually owned one before.

And then there is the layering, which is probably half the fun. Wear it on bare skin when summer is warm, add a simple T-shirt or linen blouse underneath, then a turtleneck and wool when the colder months arrive. Over the years we've seen Pinafore worn in so many different ways that I don't think there is a “right” one anymore.

We also never imagined a Son de Flor wardrobe from head to toe. We actually love seeing our dresses mixed with an old shirt, a favourite cardigan, muddy boots, something vintage or whatever else has already been living in your wardrobe for years.

Maybe that's why Pinafore still feels so fresh after all this time - you get to finish it yourself.

Her gift: a little more play in getting dressed.

Wrap arrived in 2020, which in retrospect feels almost strangely appropriate. The world was changing, our lives were changing, and comfort suddenly meant something more than simply wearing something soft.

The idea behind her was beautifully simple: let the dress adjust to the woman rather than asking the woman to adjust to the dress. Tie her closer today, a little softer tomorrow. Let her follow you through seasons, dinners, holidays, and different versions of your body.

There is practicality in the Wrap Dress, but she never feels purely practical. The waist remains feminine, the skirt generous, the linen moves. Comfort and beauty don't need to sit on opposite sides of the table, and Wrap has been quietly proving that to us since 2020.

Her gift: comfort that moves with life.

Carmen came in 2021 and brought a slightly different kind of femininity into our world. The neckline went deeper, the back became a little more open and fitted, and then came those generous bishop sleeves and the full linen skirt - quite a few contrasts in one dress, actually.

She shows a little more skin than most of our styles, but there is still plenty of linen, movement, and ease, so Carmen never feels too much. I think this balance is what made her stay: a little daring, a little romantic, but mostly just very feminine and comfortable in her own skin.

Over the years we've seen her worn barefoot on summer holidays, to weddings and dinners, but also on completely ordinary days, and she somehow belongs to all of them. And this is the kind of sensuality we love most - not performed, not overly considered, just a woman feeling good in her own skin.

Her gift: feeling sensual, feminine, and completely at ease with it.

Diane carries herself a little differently. More composed, more graceful, perhaps slightly ceremonial. There are echoes of another century in her silhouette, yet somehow she never feels like costume, and finding that little line between nostalgia and the present has always fascinated us.

She arrived in 2022, as the world was slowly gathering again. There were dinners again. Weddings. Celebrations. Places to go and people to meet. Reasons to open the wardrobe and choose something beautiful simply because the day mattered.

But Diane's elegance has never really been about occasions. There is a more gentle confidence in her. She doesn't need to reveal very much or ask to be noticed. She simply has the presence.

Her gift: quiet grace and the confidence of presence.

Gale feels close to the earth. Even her name has something elemental about it - wind, weather, open fields, something a little wild but deeply grounded at the same time.

There is also something protective about her silhouette. Generous, comfortable, almost cocooning. She doesn't expose very much and doesn't ask very much either. You put her on and somehow feel a little more contained, a little more rooted in yourself.

We often talk about clothes as a way of expressing who we are. But over the years we have realised that clothes sometimes have another, quieter job. Some days we don't need them to transform us. We need them to accompany us. To make us feel comfortable, protected and ready to meet whatever the day happens to bring.

And in a way, linen belongs especially beautifully here - a fabric born from the earth, becoming softer and more familiar the longer it lives with you.

Her gift: the feeling of being held. 

Frida brought another woman into our world.

A little more serious. More structured. Perhaps heading somewhere in the morning with a notebook under her arm, coffee in one hand, and quite a few things to get done. There is something very composed about her - a dress that somehow makes you straighten your shoulders just a little when you put it on.

There is definitely an office feeling to Frida, but never the traditional idea of corporate dressing. We have never quite understood why being taken seriously should require a woman to put on somebody else's uniform. Frida is our version of that space: natural linen, femininity and comfort, but with clearer lines and a little more purpose.

She can sit in a meeting, travel to work, go for dinner afterwards, and still feel like herself. Because softness and seriousness were never opposites. Neither were femininity and authority.

Her gift: feeling composed, capable and entirely yourself.

Rosa came in 2025 and was a little different from the dresses we had been making before. More tailored - the fitted, double-breasted bodice, deep V-neck, and all those little details borrowed almost from a classic waistcoat - and then below the waist, she opens into this wonderfully generous skirt.

We loved this contrast from the beginning. She feels proper, but not too proper. Feminine, but with a little masculine tailoring mixed in. You can wear a crisp linen shirt underneath and look ready for somewhere important, wear her on bare skin and suddenly she becomes a completely different dress, or add a turtleneck and take her well into the colder months.

And then you move, and that rather composed dress starts to twirl. I think this is very Rosa - she looks grown-up and elegant, but there is still plenty of life in her.

Her gift: elegance with a little character of her own.

And then came Wander.

She was born with our Like a Swallow collection, so perhaps travelling was written into her before we even gave her a name. Her sailor-inspired collar carries little echoes of distant shores, old travel wardrobes, school dresses, postcards, and women setting off towards somewhere they haven't been before.

We called her Wander not because she is running away. Quite the opposite. There is something beautiful about remaining curious enough to leave what you know - to take another road, visit another place, change your mind, begin again - while remaining grounded enough to know where home is.

Maybe that idea feels especially meaningful to us almost ten years into Son de Flor. We have wandered quite a lot ourselves. Through collections, mistakes, beautiful surprises, changing times, and thousands of women who have taken our dresses into lives we could never have imagined when we first drew them.

Wander is still very young in Son de Flor years. Whether she becomes one of our true Icons isn't really for us to decide yet. But we have a feeling about this one.

Her gift: the courage to wander - and still know your way home.